Feedback culture has always been the backbone of a successful, active company culture but it has never been more critical in the workplace.
Employee expectations have changed overnight and employers are facing new challenges one after another. Remote and hybrid work becoming the new default for most knowledge workers presented new challenges for companies to motivate and retain their top talent while maintaining culture, productivity, and collaboration.
The future of work is clearly happening right now and successful companies need to figure out how to make feedback an integral part of their company culture. Those who manage to incorporate continuous feedback in their daily routine, should be seeing amazing growth opportunities while other companies struggle with their employees.
In this article, we will be covering:
- What is feedback culture in real life,
- What are the most important benefits and
- How to implement it in your company.
Let's jump right into it!
What is feedback culture
Feedback culture is the practice of encouraging employees to give feedback on a regular basis and making sure all achievements are recognized and celebrated, suggestions are acted upon and issues are being addressed.
By creating an equal playing field and providing employees with a frictionless framework to share their ideas, suggestions, and issues and most importantly reward each other for all achievements, companies can turn their staff into a community, giving them a sense of much-needed purpose and belonging.
When done right, it helps employees feel more engaged and motivated at work, which leads to better performance and increased team moral.
The benefits of feedback culture, when implemented successfully
When giving feedback becomes second nature for the entire company, employees are motivated by being recognized for their efforts and teams become communities.
Let's take a look at the most important benefits and the team dynamics behind them:
1/ Increased productivity and motivation
Once employees get used to being recognized for their efforts, their daily tasks start to feel like meaningful work. They feel valued and take ownership, which results in increased motivation and employee engagement.
2/ Collaboration across teams
Continuous feedback and regular celebrations are inevitably bringing all employees on the same page. It naturally triggers more interactions, fights isolation, and leads to a truly collaborative work environment—something crucial in the age of remote and hybrid workplaces.
3/ Retaining and hiring top talent
Turning your staff into a tight-knit community makes staff turnover a problem of the past. With a sense of belonging and feeling valued by their peers and the company, employees become satisfied with their jobs. Also having a community has its own advantages when it comes to hiring and onboarding top talent, since it’s way easier to integrate new hires.
How to build a strong feedback culture–the 4-step framework
It’s easy to understand what makes these companies the winners of these days, but how does one implement feedback culture successfully? And how do you know if you are on the right track?
With the help of our customers, we have designed the 4-step framework that proved to be flexible enough for all sorts of different startups and agencies. Following the steps and applying them to your company should result in quick results.
Let’s get started!
1/ Define the feedback culture specifically for your company
What kind of feedback do you want to encourage? How should it be delivered? Is participation mandatory for all teams? By clearly defining the expectations around feedback, you ensure that everyone is on the same page from the outset.
Starting out with focusing only on positive feedback is usually the strategy with the quickest results. It’s an easy ask and more fun to participate in for employees. Just ask them to always give feedback about all efforts and achievements they see during their day-to-day work so that the company can celebrate achievements and reward efforts.
2/ Set up an easy process for continuous feedback
Make it easy for everyone to give feedback by creating a dedicated space for it. Ideally this should be a digital space, like a Google Doc, a Slack channel or a dedicated feedback platform like motivac.io. Even though our software is purpose-built for quickly implementing feedback culture, it is not required for the 4-step framework. Just make sure you have removed all obstacles from the way and your choice of solution is easy to use and always in front of your team.
3/ Make reviewing feedback and celebrations a company-wide routine
Celebrating successes (big and small) is the other key step of building a strong feedback culture. Make sure to recognize both individual and team accomplishments regularly by scheduling recurring short meetings where you can review incoming feedbacks, recognize effort and celebrate achievements.
A common best practice is using gamification to encourage regular feedback and it is the core function of motivac.io. Employees get a monthly budget of appreciation points they can give out to their peers. It makes the entire system easy to understand and provides you with top lists for your meetings.
4/ Embed feedback in everything you do
Make sure it’s not just an isolated game. Feedback should be embedded into every aspect of your company culture, from performance reviews to team meetings. By doing so, you will ensure that it remains a top priority for everyone involved and strengthen the feeling that feedback is always heard and acted upon.
By following these steps, you can make sure that continuous feedback will soon be part of your company culture.
To make it more easy for you to get started we have started conducting a series of interviews with successful companies of all types and sizes. Subscribe to our newsletter for their case studies with actionable insights and real-life examples or jump ahead and get started with motivac.io here.